Muriel, our mother & nana, was a 70's era ‘back to the land’-er who grew her own vegetables, tapped her own sugar maples, & bought meat & raw milk from the farmer down the road. She was also a hand-knitter who produced one-of-a-kind creations that we still use today.  

When we started our brand, we wanted to do things the way Muriel would have done them: locally, intentionally, & with love.

Small New England farmers produce beautiful fiber & protect valuable natural resources, regional businesses process fiber into yarn, & advanced manufacturing innovations make it possible for us to knit each garment in our basement. Literally.  

We do it to honor New England, Mother Earth, & of course, Muriel.

Cyrus designs our styles on a computer software then programs his Shima Seiki wholegarment knitting machines, which knit entire garments in one piece. No linking or sewing is required; this reduces the labor required & virtually eliminates waste. We also reduce waste by knitting garments on demand so we don't have excess inventory. Yes, this is what slow fashion looks like.